{
  "agent_id": "ecommerce-seo",
  "name": "Ecommerce SEO Agent",
  "status": "active",
  "last_run": "2026-06-11T09:45:00.000Z",
  "last_task": "Festive 2026 aligned campaign task",
  "runs": [
    {
      "ts": "2026-06-11T09:45:00.000Z",
      "mode": "task",
      "task": "Festive 2026 aligned campaign task",
      "summary": "Strategic SEO plan for Festive 2026, focusing on gift buyers through optimized product bundles, specific title formulas, Merchant Center enhancements, and targeted review generation for key gift SKUs.",
      "items": [
        {
          "title": "Gift Bundle & Collection Structure for Festive 2026",
          "detail": "Create dedicated product collections for 'Jaipuri Razai & Bedsheet Gift Sets', 'Bridal Trousseau Hampers', 'Corporate Gifting (Tiered: Under ₹2500, ₹2500-₹5000, Above ₹50",
          "priority": "high",
          "type": "deliverable"
        },
        {
          "title": "Gifting-Intent Product Title Formula",
          "detail": "Adopt a formula: '[Occasion Keyword] Gift: Jaipur Handloomia Handloom [Product Type] - [Key Feature/Print]'. Example: 'Diwali Gift: Jaipur Handloomia Sanganeri Block Prin",
          "priority": "high",
          "type": "deliverable"
        },
        {
          "title": "Google Merchant Center Festive Feed Optimization",
          "detail": "Utilize `sale_price` and `sale_price_effective_date` for all festive promotions. Implement `is_bundle` for new gift sets. Use `custom_label_0` to segment 'Festive 2026 Gi",
          "priority": "high",
          "type": "deliverable"
        },
        {
          "title": "Prioritize Review Generation for 5 Hero Gift SKUs",
          "detail": "Before September, actively solicit reviews for: 1. Sanganeri Block Print King Size Razai, 2. Indigo Dohar & Bedsheet Combo, 3. Festive Gold Print Cotton Kurti, 4. Handloo",
          "priority": "high",
          "type": "deliverable"
        },
        {
          "title": "Implement Gift Bundle Product Schema",
          "detail": "For new gift bundles, use Product schema with `isRelatedTo` or `hasPart` properties to link individual items within the bundle, improving visibility for complex product o",
          "priority": "medium",
          "type": "deliverable"
        },
        {
          "title": "Optimize Collection Page Meta Data for Gifting Keywords",
          "detail": "Ensure meta titles and descriptions for newly created gift collections include high-volume gifting keywords like 'Diwali gift ideas', 'corporate gift hampers India', 'wed",
          "priority": "medium",
          "type": "deliverable"
        }
      ],
      "next_actions": [
        "Coordinate with merchandising for final gift bundle SKUs and pricing.",
        "Develop creative assets (lifestyle images) for gifting context in Merchant Center and product pages.",
        "Launch targeted email campaigns to past buyers requesting reviews for hero gift SKUs."
      ]
    },
    {
      "ts": "2026-06-10T18:36:19.579Z",
      "mode": "seed",
      "task": null,
      "summary": "Ecommerce SEO framework set: schema, feeds and faceted-navigation rules defined.",
      "items": [
        {
          "title": "Product schema rollout",
          "detail": "Product + Offer + AggregateRating JSON-LD on all PDPs; price, availability, GTIN/SKU; validate in Rich Results Test.",
          "priority": "high",
          "type": "task"
        },
        {
          "title": "Merchant Center feed",
          "detail": "Free listings + Shopping: optimized titles ({craft} {product} {fabric} {color}), high-res images, product_type taxonomy mirroring collections.",
          "priority": "high",
          "type": "task"
        },
        {
          "title": "Faceted navigation rules",
          "detail": "Index: category + single high-demand facet (color for bedsheets). Noindex: multi-facet, price, sort combos. Canonical to base category.",
          "priority": "medium",
          "type": "recommendation"
        },
        {
          "title": "Collection SEO",
          "detail": "Each collection gets 150-word keyword intro + FAQ block + 'related crafts' links; avoid empty/thin collections being indexed.",
          "priority": "medium",
          "type": "recommendation"
        },
        {
          "title": "Review capture for schema",
          "detail": "Need ≥5 reviews per hero SKU for stars in SERPs — coordinate with Review & Reputation Agent.",
          "priority": "medium",
          "type": "task"
        }
      ],
      "next_actions": [
        "Schema validation pass",
        "Feed setup in Merchant Center",
        "Facet crawl-waste audit"
      ]
    }
  ]
}