{
  "agent_id": "review-reputation",
  "name": "Review & Reputation Agent",
  "status": "active",
  "last_run": "2026-06-11T09:45:00.000Z",
  "last_task": "Festive 2026 aligned campaign task",
  "runs": [
    {
      "ts": "2026-06-11T09:45:00.000Z",
      "mode": "task",
      "task": "Festive 2026 aligned campaign task",
      "summary": "Pre-festive review sprint designed to secure 5+ reviews for 5 hero gift SKUs by Sep 1, alongside festive-specific review requests and proactive complaint response templates for November.",
      "items": [
        {
          "title": "Pre-Festive Review Sprint: 5 Hero Gift SKUs",
          "detail": "Implement a targeted review collection flow for the 5 identified hero gift SKUs. Focus on customers who purchased these items in the last 60-90 days, with a specific segm",
          "priority": "high",
          "type": "deliverable"
        },
        {
          "title": "Review Collection Flow & Timing",
          "detail": "Automated sequence: 1. Day 5 post-delivery: Initial review request (Email/WhatsApp) highlighting the artisan story. 2. Day 10 post-delivery: Follow-up request with incent",
          "priority": "high",
          "type": "deliverable"
        },
        {
          "title": "Festive-Specific Review Request Message (Gift Buyers)",
          "detail": "Draft: \"Subject: Your Jaipur Handloomia Gift made someone smile! ✨ / Hi [Customer Name], We hope your recent Jaipur Handloomia gift brought joy and tradition to its recip",
          "priority": "high",
          "type": "deliverable"
        },
        {
          "title": "Response Template: Delivery Delay Before Diwali",
          "detail": "Template: \"Subject: Regarding Your Jaipur Handloomia Diwali Order #[Order Number] / Dear [Customer Name], We sincerely apologize for the unexpected delay with your Diwali",
          "priority": "high",
          "type": "deliverable"
        },
        {
          "title": "Response Template: Gift Arrived After the Festival",
          "detail": "Template: \"Subject: We're So Sorry Your Gift Arrived Late #[Order Number] / Dear [Customer Name], We are truly sorry to learn that your Jaipur Handloomia gift arrived aft",
          "priority": "high",
          "type": "deliverable"
        },
        {
          "title": "Monitor & Report Review Progress",
          "detail": "Establish a daily tracking system for the 5 hero gift SKUs to monitor review counts and average ratings. Generate weekly reports leading up to Sep 1 to assess progress an",
          "priority": "high",
          "type": "deliverable"
        },
        {
          "title": "Pre-emptive Festive Communication Strategy",
          "detail": "Develop and schedule clear communication for customers during festive periods (Oct-Nov) regarding potential shipping delays due to high volumes. Include estimated deliver",
          "priority": "medium",
          "type": "deliverable"
        }
      ],
      "next_actions": [
        "Identify the 5 hero gift SKUs for the pre-festive review sprint.",
        "Implement the review collection flow and integrate the incentive strategy.",
        "Prepare the festive-specific review request message for deployment.",
        "Train customer service on using the provided response templates for November complaint spikes.",
        "Set up monitoring for review acquisition on target SKUs."
      ]
    },
    {
      "ts": "2026-06-10T18:36:19.579Z",
      "mode": "seed",
      "task": null,
      "summary": "Review engine designed: collection flows, monitoring cadence and response playbooks.",
      "items": [
        {
          "title": "Post-purchase flow",
          "detail": "Day 7 WhatsApp + email: photo-review request with 10%-next-order incentive; route 4–5★ to Google, unhappy buyers to support first.",
          "priority": "high",
          "type": "deliverable"
        },
        {
          "title": "Response playbook: negative reviews",
          "detail": "Acknowledge → apologize specifically → action taken → invite offline. Drafted 3 templates (color variance, delivery delay, fabric expectation).",
          "priority": "high",
          "type": "deliverable"
        },
        {
          "title": "Sentiment themes to track",
          "detail": "Color fastness, color-vs-photo accuracy, stitching, packaging, delivery time — monthly theme report to CRO + product team.",
          "priority": "medium",
          "type": "recommendation"
        },
        {
          "title": "UGC rights",
          "detail": "Ask reviewers for permission to feature photos on PDPs/social — doubles as social proof and unique image content.",
          "priority": "low",
          "type": "recommendation"
        }
      ],
      "next_actions": [
        "Wire post-purchase messages",
        "Review widget with schema on PDPs",
        "First monthly sentiment report"
      ]
    }
  ]
}